The platform is rolling out a new feature that enables them to reduce the amount of AI-made videos appearing in their streams. This step comes as the company disclosed that it currently hosts more than 1 billion AI videos.
Pilot Phase and Launch
This change is being tested over the next few weeks before a widespread release. This advancement coincides with a rise in AI content, driven by emerging content generation software.
AI Content on Other Platforms
Recent reports that almost a tenth of the most rapidly expanding channels on a popular video site primarily display AI-generated videos. A large amount of this output is deemed mass-produced AI material, a phrase for inferior, factory-style content that is typically absurd or bizarre.
“We know from our community that a lot of users appreciate content created using AI tools, including computer-generated images to informative clips, and we intend to provide users the option to adjust the amount of that, according to their own choices,” stated a spokesperson.
AI on the Platform
The service disclosed that there are now over a billion videos on its app identified as made with AI. Overall, over 100 million pieces of content are uploaded to the platform each day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Users will be in a position to limit or boost the amount of AI-generated videos they view by accessing the topic control feature in the application and picking the AI content topic. Further subjects that can already be adjusted under the tool include news, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s rules mandate creators to label “realistic” AI-generated content, and it bans malicious AI impersonations of public figures or critical incidents. Any realistic artificial content that is unmarked can be taken down under its user guidelines.
Furthermore, the platform will henceforth apply an artificially created watermark to content created with its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This step is aimed to help prevent users from trying to evade the tagging system.
Responsible AI Funding
The company is additionally establishing a two million dollar awareness program for specialists and organizations to produce educational content about using AI responsibly. This initiative will support charitable organizations focused on teaching computer science.
Moderation Strategy
The video-sharing app has defended its safety measures, amid debate over plans to make redundant a large number of review team members in the United Kingdom. TikTok is set to reduce a significant number of roles in its user protection team in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A senior executive explained that human moderation would continue to be important, but automated tools can protect employees by filtering out the most distressing content before it has to be seen by staff. The platform stated a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to reliance on its automated systems.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”
